Surrounded by hills and sea, Qingdao was one of the first cities recognized on the China’s Excellent Tourism Cities list. Downtown Qingdao is known for its well-conserved European-style buildings. The city is home to many famous scenic spots, including Laoshan Mountain, Old Stone Seaside Resort, Phoenix Island Tourism Resort and Mashan Nature Conservation Area.
The city boasts the most beautiful coastal scenery belt and is a famous global destination for tourism, recreation and business conferences. The annual Qingdao International Beer Festival, Chinese international consumer electronics Expo and some other exhibitions are gaining international awareness.
Qingdao International Beer Festival topped "Chinese ten festival brands" on Asia fortune forum. In 2008, Qingdao successfully held sailing events for the Beijing Olympic Games and the Paralympic Sailing Games. The annual international sailing week has made Qingdao one of Asian cities with the most international sailing events.
The reception of tourists was over 72 million from home and abroad in 2015. The total revenue was over 120 billion yuan.
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